MT450 - Alternate assignment

MT450 - Alternate assignment - MT450 unit 1 Alternate...

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Marketing’s contribution to the world MT 450: Marketing Management Prof: Theodore Alex Unit 1: Introduction – Alternate Assignment Name: Khazma Alsayed Date: 27-10-2011 1
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Marketing’s contribution to the world “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.— American Marketing Association, This definition took the AMA years of debate to create. It is a very comprehensive, yet concise definition, encompassing the product development, marketing communications, pricing, and strategic aspects of marketing.” (Thi mmesch, 2010). The Marketing Concept Scholars and practitioners agree that this concept describes the function of marketing. One widely used definition is: a management orientation that holds that the key task of the organization is to determine the needs, wants, and values of a target market and to adapt the organization to delivering the desired satisfactions more effectively and efficiently than its competitors (Kotler, 1976, p. 14). Marketing is a way of life and permeates every aspect of life. Marketing has become a science of its own. Marketing has become such a great influence, no longer
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MT450 - Alternate assignment - MT450 unit 1 Alternate...

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