Key terms Ch 6 - 15

Key terms Ch 6 - 15 - SPCH 1315, Fall semester Professor...

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SPCH 1315, Fall semester Khoa Phan Professor Tonia R Pope KEY TERMS Chapter 6 – 15 Chapter 6 1. Audience analysis : the process of gathering and analyzing demographic and psychological information about audience members with the explicit aim of adapting your message to the information you uncover. 2. Audience-centered approach: an approach to speech preparation in which in each phase of the speech preparation process-from selection and treatment of the speech topic to making decisions about organization, language and method of delivery is geared toward communicating a meaningful message to the audience. 3. Pandering: to identify with values that are not your own in order to win approval from an audience. 4. Attitudes: a predisposition to respond to people, idea, objects, or events in evaluative ways. 5. Beliefs: the ways in which people perceive reality or determine the very existence or validity of something. 6. values: our most enduring judgments or standards of what’s important to us 7. Perspective-taking: the identification of audience members’ attitudes, values, beliefs, needs, and wants and the integration of this information into the speech context. 8. Identification: a feeling of commonality with another, when appropriate, effective speakers attempt to foster a sense of identification between themselves and audience members. 9. Captive audience: an audience in attendance not because they necessarily freely choose to listen to a speech but because they must. 10. Demographics: statistical characteristics of a given population. Characteristics typically considered in the analysis of audience members include age, gender ethnic or cultural background, socioeconomic status and religious and political affiliation. 11. Target audience: those individuals within the broader audience who are most likely to be influenced in the direction the speaker seeks. 12. Generational identity: the collective cultural identity of a generation or a cohort. 13. Co-culture: a community of people whose perceptions and beliefs differ significantly from those of other groups within the larger culture. 14. Individualistic cultures: a culture that tends to emphasize personal identity and the needs of the individual rather than those of the group, upholding such values as individual achievement and decision making. 15. Collectivist cultures: a culture that tends to emphasize the needs and desires of larger group rather than those of the individual. 16. Uncertainty avoidance: the extent to which people feel threatened by ambiguity. 1
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SPCH 1315, Fall semester Khoa Phan Professor Tonia R Pope 17. High-uncertainty avoidance cultures: one of five “value dimensions,” or major cultural patterns, that are significant across all cultures to varying degrees, identified by Geert Hoftede. 18.
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Key terms Ch 6 - 15 - SPCH 1315, Fall semester Professor...

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