Key term Chapter 1-5

Key term Chapter 1-5 - Khoa Phan Key Terms SPCH 1315 Fall...

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Key Terms SPCH 1315 – Fall 09 Khoa Phan Key Terms – A Speaker’s guidebook (3 rd ed) Chapter 1 1. Dyadic communication - Communicate between two people, as in a conversation. 2. Small group communication - A group that consists between three and twenty people as opposed to a large public audience 3. Mass communication - Communication that occurs between a speaker and a large audience of unknown people. In mass communication the receivers of the message are not present with the speaker, or they are part of such an immense crowd that there can be little or no interaction between speaker and listeners. Communication that occurs via a television or radio news broadcast or a mass rally is an example of mass communication. 4. Public speaking - A type of communication in which the speaker delivers a message with a specific purpose to an audience of people who are physically present during in the delivery of the speech. Public speaking always includes a speaker who has a reason for speaking, an audience that gives the speaker its attention, and a message that is meant to accomplish a purpose. 5. Source - The source, or sender, is the person who creates a message. The speaker transforms ideas and thoughts into messages and sends them to a receiver, or an audience. 6. Encoding - The process of organizing a message, choosing words and sentence structure, and verbalizing the message. 7. Receiver - The recipient (an individual or a group) of a source’s message. 8. Feedback - Audience response to a message, which can be conveyed both verbally and nonverbally through gestures. Feedback from the audience often indicates whether a speaker’s message has been understood. 9. Decoding - The process of interpreting a message. 10. Audience perspective - A stance taken by the speaker in which he or she adapts the speech to the needs, attitudes, and values of an audience. 1
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Key Terms SPCH 1315 – Fall 09 Khoa Phan 11. Message - The content of the communication process thoughts and ideas put into meaningful expressions. A message can be expressed both verbally and nonverbally. 12. Channel - The medium through which the speaker sends a message. 13. Noise - Anything that interferes with the communication process between a speaker and an audience, so that the message cannot be understood; noise ca derive from external sources in the environment or from internal psychological factors. 14. Shared meaning - The mutual understanding of a message between speaker and audience. Shared meaning occurs in varying degrees. The lowest level of shared meaning exists when the speaker has merely caught the audience’s attention. As the message develops, depending on the encoding choices by the source, a higher degree of shared meaning is possible. 15.
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This note was uploaded on 10/01/2011 for the course SPCH 1315 taught by Professor Staff during the Fall '08 term at HCCS.

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Key term Chapter 1-5 - Khoa Phan Key Terms SPCH 1315 Fall...

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