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Unformatted text preview: DISCUSSION FORUM 3 REPLY: Shalottie Mosley Case 6-1: Adolph Coors Company: Shalottie Mosley Question 4: Should Shirley Richard encourage or discourage the Coors brothers to go on 60 Minutes? Response I appreciate this opportunity to evaluate your posting, Shalottie. This case provided some interesting scenarios for us in the area of corporate communications. It is my pleasure to share with you the areas you did well and some areas you could improve your work. In reading your post, there were three assessments you made that were very interesting. The first assessment made that caught my attention was if the Coors brothers just sit back and let the accusations go forward the truth would never be known. Rumors and speculation reach their peak during a time of crisis, others will speak for a company if organizations fail to communicate (Ferrante, 2010). Secondly, you recognized that an actual interview would provide statements that came directly from the source and help eliminate some of the medias disposition in taking the truth and turn it...
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This note was uploaded on 10/01/2011 for the course ECONOMICS 550 taught by Professor Burns during the Spring '11 term at East Georgia State College.
- Spring '11