schiffman_cb09_crs_05

schiffman_cb09_crs_05 - Chapter 5 Personality and Consumer...

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CRS Questions and Answers Chapter 5 Personality and Consumer Behavior
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Which of the following is NOT included in a definition of personality? 1. Includes inner psychological characteristics 2. Reflects individual differences 3. Is consistent and enduring 4. Is shaped by nutrition 5. Can change over time
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Which of the following is NOT included in a definition of personality? 1. Includes inner psychological characteristics 2. Reflects individual differences 3. Is consistent and enduring 4. Is shaped by nutrition 5. Can change over time Although people may eat certain foods based on their personality, personality itself is not shaped by nutrition.
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When an adult collector has been collecting since he was 5 years old, it shows us that personality can be _______. 1. enduring 2. changeable 3. reflective of differences 4. stronger in childhood 5. age specific
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When an adult collector has been collecting since he was 5 years old, it shows us that personality can be _______. 1. enduring 2. changeable 3. reflective of differences 4. stronger in childhood 5. age specific Many personality traits are very obvious in a young child. A child might start with cars or trucks and move to various stages of collecting.
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Which of the following is NOT a theory of personality? 1. Freudian 2. Neo-Freudian 3. Trait Theory 4. Maslow’s theory 5. All of the above are theories of personality
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Which of the following is NOT a theory of personality? 1. Freudian 2. Neo-Freudian 3. Trait Theory 4. Maslow’s theory 5. All of the above are theories of personality Maslow’s theory applies to needs but not personalities. It can, however, be combined with personality theories to better understand consumer behavior.
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personality is based on the premise that unconscious needs and drives, especially ____, are at the heart of human motivation. 1.
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schiffman_cb09_crs_05 - Chapter 5 Personality and Consumer...

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