reportefinal

reportefinal - LIDERAZGO PARA EL DESARROLLO SOSTENIBLE...

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Unformatted text preview: LIDERAZGO PARA EL DESARROLLO SOSTENIBLE Proyecto Final Equipo #6: Equilibrio Integrantes: Matrculas: Edgar Valladares Snchez A00371027 Sergio David Villarreal Reyes A00795507 Marina Trevio Irigoyen A00603947 Octavio Flores Gonzlez A00591110 Jaime Eduardo Flores Caldern A00763118 Monterrey, N.L., Mayo de 2006 NDICE INTRODUCCION ............................................................................................................. 3 OBJETIVO ........................................................................................................................ 3 ALCANCE ........................................................................................................................ 4 MODELO PROPUESTO .................................................................................................. 4 Principios: punto de partida ........................................................................................... 4 Conceptos ..................................................................................................................... 5 El modelo ....................................................................................................................... 8 Funcionamiento ......................................................................................................... 8 Fundamentacin ......................................................................................................... 9 INDICADORES .............................................................................................................. 10 APLICACIN A UN CASO REAL ............................................................................... 12 PepsiCo ........................................................................................................................ 12 Historia .................................................................................................................... 12 Misin ...................................................................................................................... 12 Visin de operaciones sustentables para PepsiCo .................................................. 13 Accionistas ............................................................................................................... 13 Marcas ..................................................................................................................... 13 Ventajas competitivas .............................................................................................. 15 Validacin del modelo ................................................................................................. 15 Indicadores aplicados al proyecto ReCon ................................................................... 21 Econmico. .............................................................................................................. 21 Ambiental. ...................................................................................................................
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This note was uploaded on 10/01/2011 for the course MSE SEM taught by Professor Mse during the Spring '11 term at ITESM.

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reportefinal - LIDERAZGO PARA EL DESARROLLO SOSTENIBLE...

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