Social Influence

Social Influence - SI_Outline 1 Outline: Social Influence...

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SI_Outline 1 Outline: Social Influence Conformity A change in behavior due to the real or imagined influence of other people 2 Main Types of Social Influence 1.) Informational Social Influence Occurs when we conform because we see other people as a source of information Private Acceptance Sherif (1936) When will people conform to ISI? Situation is ambiguous Situation is a crisis Other people are experts Accuracy How do we RESIST ISI? Consider whether or not others’ view of a situation is any more legitimate than your own 2.) Normative Social Influence Conformity in order to be liked and accepted by others Public Compliance Asch (1955)
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Consequences of resisting NSI Schacter (1951) – Johnny Rocco Study NSI in Everyday Life Fads and Fashion What is beautiful (Silverstein, 1980) Crandall (1988) – Sorority Study When will people conform to NSI? Latane’s social impact theory
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Social Influence - SI_Outline 1 Outline: Social Influence...

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