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Attitudes

Attitudes - Attitudes Outline1 PART II Social influence...

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Attitudes_ Outline1 Outline: Attitudes Attitudes Beliefs that have an evaluative connotation attached to them, whether it be positive or negative Three Components of Attitudes Affective (feelings, likes & values): Behavioral (intent to act): Cognitive (beliefs; informational): Explicit vs. Implicit Attitudes Explicit : Implicit: Must be measured differently Four Basic Characteristics Inferred from behavior: Directed at a psychological object: Learned: Influences behavior: Attitudes and Affect Attitudes Affect Attitudes can influence Affect Attitudes Affect Zillerman & Cantor (1977): good kid/bad kid study
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Attitudes_ Outline2 Affect also can influence Attitudes Affect Attitudes Griffith & Veitch (1971): Baron (1987): interview study Schwarz & Clore (1985): Attitudes and Behavior Attitudes Behavior Attitudes influence Behavior Attitudes Behavior Behavior influences Attitudes Behavior Attitudes Lewin (1947) – mystery meats
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Attitudes_ Outline3 Festinger & Carlsmith (1959): Attitude – Behavior Consistency Do attitudes predict behavior? LaPiere (hotel study) -1930 When are attitudes a better predictor of behavior? Attitudes are very strong Attitudes are specific The closer together the attitude and behavior are measured Other social influences are minimized: * Subjective Norms: * Bogus Pipeline (Jones and Sigall, 1971) Cognitive Consistency Theories Heider’s Balance Theory (1944): People’s attitudes and behaviors can be balanced or unbalanced
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Attitudes - Attitudes Outline1 PART II Social influence...

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