Social Cognition

Social Cognition - Social Cognition_Outline 1 Outline:...

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Social Cognition_Outline 1 Outline: Social Cognition Social Cognition - Schemas: Cognitive structures that people use to organize their knowledge about the world Function of schemas: continuity – keep our world orderly Kelley’s (1950) warm/cold study Problems with Schemas: Maintaining Self-esteem: o Primacy Effect: o Jones et al (1968) – Question Study Belief Perseverance Effect: o o Real World Example: Dooms Day Cult: Self-fulfilling Prophecy: Judgmental Heuristics: mental shortcuts people use to make judgments quickly and efficiently.
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Social Cognition_Outline 2 Examples: Availability Heuristic o People base a judgment on the ease with which they can bring something to mind o Vivid events are easily recalled and thus bias estimates o Schwartz et al. (1991) Assertiveness Study
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This note was uploaded on 10/04/2011 for the course PSY 274 taught by Professor Newman during the Fall '08 term at Syracuse.

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Social Cognition - Social Cognition_Outline 1 Outline:...

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