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375.Lec4Fall20111StudentPDF - 4 The Adaptive(Cognitive...

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8/24/11 1 4. The Adaptive (Cognitive) Unconscious How Do We Know There is AU? • Impact on a range of behaviors through a technique called “priming” • Use of “Implicit Association Test” https://implicit.harvard.edu/implicit/demo/ A Cognitive View: Spreading Activation snooze snore wake drowsy blanket nap sleep tired bed rest dream doze yawn
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8/24/11 2 AU • Works outside of awareness • Affects conscious memory • In which we are confident • Often useful in integrating a large amount of information for quick reactions [identifying danger in dark shadows] • Can lead astray [misidentifying friend in the shadows] The Language of the Modern Unconscious Insight Intuition Gut feeling Hunch Incubation Vibe Premonition Inspiration Sixth sense Aha Prescience Blink by Malcolm Gladwell: “rapid cognition” The Cognitive Unconscious (Kihlstrom, 1987) • Automatic processes: procedural knowledge and skills---driving a car after considerable
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375.Lec4Fall20111StudentPDF - 4 The Adaptive(Cognitive...

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