Virgin.docx - Virgin the Global Entrepreneurs Virgin the Global Entrepreneurs Name Professor Institution 1 Virgin the Global Entrepreneurs 2 Virgin is a

Virgin.docx - Virgin the Global Entrepreneurs Virgin the...

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Virgin, the Global Entrepreneurs 1 Virgin, the Global Entrepreneurs Name: Professor: Institution:
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Virgin, the Global Entrepreneurs 2 Virgin is a brand name associated with different product and industries in different parts of the world. Some of the areas that Virgin got involved in includes megastores, airways, telecommunications, financial services, soft drinks, music and recently spaceport. Led by Richard Branson, the company the business invests in a wider range of activities. This means that some are prone to fail. But to maintain a competitive edge the failing one should not prevent the company from making a profit. Some of the strategic moves that make this business competitive include long-term planning, individual company operation, wise-risking, new product identification and new venture financing. The organization ensures that the funds in each business are separate from the other (not consolidated) to allow for proper analysis of the businesses. Due to its diversification, the problems faces many problems whose solution includes a proper management structure, well managed financial structure, diversification and globalization in its activities ( Branson, R., 2011, p. 89 ). Virgin company has both tangible and intangible resources that help it to stay ahead in the business sector taking into consideration its competitive abilities. Branson says that the company enhancement of brand with great care and the “selling” of the brand name all around the world have greatly influenced the business progress. With the workers mainly concentrating on the consumer benefit the company has gained a good reputation with many citizens thus improving on its profit and other gains. Resources undergo a conversion to become capabilities this conversion involves management and coordination by the organization. The company’s main
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