Marketing_w4_due[1] - Presented: to Tanja Jacobsen From:...

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Presented: to Tanja Jacobsen From: Miasauma V. Wigfall Marketing Management Shoe store marketing plan draft #2 Due: Week 4
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3.0 Marketing Strategy Part of Just for Women’s marketing strategy will be based solely on its location. Just for Women is located in a very upscale mall that receives a lot of walk-through traffic. This location is going to cost a premium and will not be directly linked to the marketing budget. Rent has been categorized under general overhead. Another marketing strategy in which Just for Women will employ will be our website which will be launched in the first year of business. This marketing strategy will not exceed 5% of our annual gross sales. We will market via our website, postcards, business cards and word of mouth. 3.1 Mission Just for Women’s missions is to offer quality shoes in an assortment of sizes and styles to accommodate very women. We will also offer exceptional customer service because we exist to attract and maintain customers. Our services will exceed the expectations of our customers. 3.2 Marketing objective
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This note was uploaded on 10/02/2011 for the course BUSINESS 591 taught by Professor Hergott during the Fall '11 term at Keller Graduate School of Management.

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Marketing_w4_due[1] - Presented: to Tanja Jacobsen From:...

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