GM 591: Leadership and Organizational Behavior
Starbucks is an international coffee and coffeehouse chain based in Seattle Washington.
Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 50 countries,
including over 11,000 in the United States, over 1,000 in Canada, and over 700 in the United
Donald, Jim (2007)
Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks,
coffee beans, salads, hot and cold sandwiches and Panini, pastries, snacks, and items such as
mugs and tumblers.
Through the Starbucks Entertainment division and Hear Music brand, the
company also markets books, music, and film.
Many of the company’s products are seasonal or
specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at
Starbucks was founded in 1971 where the first store opened in Seattle, Washington.
of their mission is to positively contribute back to the community and environment.
Many of the
employees who work at Starbucks take this mission personally and they volunteer throughout the
communities in which they work.
Part of the Starbucks training encourages employees to go out
and do volunteer work in their community.
Starbucks also has each store pick a charity in which
they donate pastries and coffee to each month.
They work with quite a few charitable
organizations and are a huge part of the communities that they are in.
Starbucks was brought into the market to offer the Coffee drinker a new and pleasant
Since Starbucks came into the market coffee became friendship, comfort, quality
beverage, and a moment of pleasure.
The different strategies that they used in order to make the
customer feel comfortable enhanced the whole coffee drinking experience.
Moore, John (2006)