2963075063 - Product Family Design ISE386 Integrated Design...

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Product Family Design ISE386 Integrated Design for Manufacture Dr. LIU Ying Dept of Industrial & Systems Eng.
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Lecture slides are made by courtesy of Prof. Tim Simpson from PSU 2 Outline | Introduction | Craft production to mass production z The American system of manufacturing (ASM) | The paradigm shift – mass customization | Product family and platform | Summary
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Lecture slides are made by courtesy of Prof. Tim Simpson from PSU 3 Introduction
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Lecture slides are made by courtesy of Prof. Tim Simpson from PSU 4 Ever noticed any similarity in Black & Decker’s Versapack ® tools?
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Lecture slides are made by courtesy of Prof. Tim Simpson from PSU 5 Ever looked inside a Kodak single-use camera?
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Lecture slides are made by courtesy of Prof. Tim Simpson from PSU 6 How much commonality exists between products in the product family? How does that compare with what competitors are doing? Today’s highly competitive and volatile marketplace is reshaping the way many companies do business as rapid innovation and mass customization offer a new form of competitive advantage. In response, companies like Sony, Black & Decker,and Kodak have successfully implemented strategies to design and develop an entire family of products to satisfy a wide variety of customer requirements. How can a company design and develop an effective product family?
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Lecture slides are made by courtesy of Prof. Tim Simpson from PSU 7 Why Product Families? “Since many companies design new products one at a time, the focus on individual customers and products often results in a failure to embrace commonality, compatibility, standardization, or modularization among different products or product lines.” - Meyers and Lehnerd, 1997 | The end result: z a “mushrooming” or diversification of products and components with proliferating variety and costs | To remain competitive, companies are utilizing product families and product platforms to: z increase product variety z shorten product lead-times z reduce cost
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Lecture slides are made by courtesy of Prof. Tim Simpson from PSU 8 Sony Walkman ® Platform Strategy | In 1980s, Sony dominated portable stereo market with three basic platforms: WM2, WMDD and WM20 Remaining 85% of Sony's models produced from minor rearrangements of existing features and cosmetic redesigns of the external case Incremental changes accounted for only 20-30 of the 250+ models introduced in the U.S.
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Lecture slides are made by courtesy of Prof. Tim Simpson from PSU 9 Volkswagen A-Platform | VW plans for 19 vehicles based on A-platform | VW estimates development and investment cost savings of $1.5 billion/yr using platforms VW Golf IV ( 3+5 door, station wagon, convertible , and Minivan ) VW Bora (Bora sedan, coupe, convertible, and station wagon) VW Beetle (New Beetle, New Beetle convertible ) Skoda Octavia (Octavia sedan, and station wagon) Audi A3 (3+ 5-door) Audi TT coupe Audi TT roadster Seat Toledo Successor (Toledo, coupe , station wagon , and convertible ) Development Car Division Source:
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Lecture slides are made by courtesy of Prof. Tim Simpson from PSU
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This note was uploaded on 10/02/2011 for the course ME ISE386 taught by Professor Ckchoi during the Spring '11 term at NYU Poly.

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2963075063 - Product Family Design ISE386 Integrated Design...

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