06 Chapter 6 Synopsis (ecs-macpro.byu.edu's conflicted copy 2011-09-10)

# 06 Chapter 6 Synopsis (ecs-macpro.byu.edu's conflicted copy 2011-09-10)

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Chapter 6 – Individual Decision Making p. 84 Decision making -to make a choice from among two or more alternatives. p. 85 Rational -making value maximizing choices within specified constraints. These choices are made following a Six step rational decision-making model. 1. Define the problem – document where you are now and the desired outcome. 2. Identify decision criteria – define what is relevant, and the interests and values to weigh outcomes 3. Weight the criteria – prioritize to give greatest weight to critical factors. 4. Generate alternatives – be innovative and brainstorm, get as many as possible 5. Rate each alternative on each criterion – place alternative against standards or criteria 6. Compute the optimal decision – select best alternative or combination of best. p. 86 The six step model is based on a number of assumptions. These assumptions are: 1) Problem clarity . The problem is clear and unambiguous. The decision make is assumed to have complete information regarding the decision situation. 2) Known options. It is assumed that the decision maker can identify all the relevant criteria and can list all the viable alternatives. Further, the decision maker is aware of all the possible consequences of each alternative. 3) Clear preferences . Rationality assumes that the criteria and alternatives can be ranked and weighted to reflect their importance. 4) Constant preferences . It’s assumed that the specific decision criteria are constant and that the weights assigned to them are stable over time. 5) No time or cost constraints . The rational decision maker can obtain full information about criteria and alternatives because it’s assumed that there are no time or cost constraints. 6) Maximum payoff . The rational decision maker will choose the alternatives that yield the highest perceived value. p.86 Creativity- the ability to produce novel and useful ideas. p.87 Three Component Model of Creativity -A model that proposes that individual creativity essentially requires expertise, creative-thinking skills, and intrinsic task motivation. The higher each level the higher the creativity. Expertise- e.g. Picasso understood art and Einstein knew physics. This enabled them to make creative contributions to their field. Creative-thinking skills- e.g. see information at end of summary Creativity skills Expertise Task motivation Creativity

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Intrinsic task motivation- The desire to work on something because it’s interesting, involving, exciting, satisfying, or personally challenging. p. 88
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## This note was uploaded on 10/03/2011 for the course ORG B 221 taught by Professor Gordonmills during the Winter '11 term at BYU.

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06 Chapter 6 Synopsis (ecs-macpro.byu.edu's conflicted copy 2011-09-10)

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