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Unformatted text preview: Focus on a few key products Need sustainable competitive advantage Getting a small percent in large market you are still not a player Better to have larger percentage Getting into market where leader has 65% of market- tough to get in Go for small percent leader Important to have one culture Do spend all your time on financials- your process and how you are going to make money Where you are going to break even Customer pain- what are they struggling with...
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- Fall '08