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Unformatted text preview: online shopping brand more important The Product Life Cycle Class of product: Ex: laptop, mini van New product development is not included in cycle b/c many products do not enter the product life cycle Start off: promotion, research Sales Promotion- eats profits...
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This note was uploaded on 10/03/2011 for the course UGBA 10 taught by Professor Xuanmingsu during the Fall '08 term at University of California, Berkeley.
- Fall '08