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UGBA Notes Lecture 4

UGBA Notes Lecture 4 - online shopping brand more important...

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UGBA Notes Lecture 4 Product II Why do we identify the product class according to the classification scheme for consumer products? It gives a head start on developing the marketing strategy What is true about unsought goods: the traditional view is that they are best promoted using personal selling. 494 hass/ 2-4 Brand promise- what it will offer to the customer; know what to expect from that brand;
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Unformatted text preview: online shopping brand more important The Product Life Cycle Class of product: Ex: laptop, mini van New product development is not included in cycle b/c many products do not enter the product life cycle Start off: promotion, research Sales Promotion- eats profits...
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