BIS 219 Week 2 Amazon Evolution

BIS 219 Week 2 Amazon Evolution - Amazon Evolution 1 Amazon...

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Amazon Evolution 1 Amazon Evolution Christy A. Gentry August 21, 2011 BIS 219
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Amazon Evolution 2 Amazon in fact is moving away from its core competency of being the leading online retailer. Amazon has not shown the profit growth that its investors have expected. Amazon’s profits have fallen and its operating margins are less than Wal-Marts. Amazon’s operating margins is at 4.1 percent while Wal-Marts are at 5.9 percent. Amazon’s competition is increasing with other websites such as Google being people’s first stop to start their shopping by using Froogle.com for most of their shopping needs. Other sites owned by Google such as Myspace and YouTube have also become prome places for a lot of people to interact and eventually begin their shopping. Amazon has spent 12 years and over $2 billion building the infrastructure of it’s online store. Amazon is among the biggest and most reliable online stores in the world. Amazon however, only uses 10 percent of its processing capacity at any one time. As a result of this Amazon has decided to provide a series of
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BIS 219 Week 2 Amazon Evolution - Amazon Evolution 1 Amazon...

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