BIS 219 Week 5 Amazon Evolution Assignment

BIS 219 Week 5 - Amazon Evolution 1 Amazon Evolution Christy A Gentry Axia College Amazon Evolution 2 Amazon.com's initial strategy was to become

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Amazon Evolution 1 Amazon Evolution Christy A. Gentry Axia College June 11, 2011
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Amazon Evolution 2 Amazon.com's initial strategy was to become the largest online bookseller in the United States. Their plan was based on a combination of business ingenuity, fitting a newly created need in the marketplace for discount books, and being able to provide these books at a significant enough discount due to their ability to buy in bulk and run their business without the same staff required of a traditional book store. Amazon.com quickly caught on to those looking for cheaper books, especially amongst college students. At the time, the only primary way of buying other types of goods online was through EBay, which could involve a time consuming arduous process, and could cause an individual to pay a substantial premium on the goods they were going to purchase. Furthermore, it was difficult if someone were otherwise occupied, for instance, with employment to stay attuned to the deal and not lose it to another individual
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This note was uploaded on 10/04/2011 for the course BIS 219 taught by Professor Chin during the Spring '10 term at University of Phoenix.

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BIS 219 Week 5 - Amazon Evolution 1 Amazon Evolution Christy A Gentry Axia College Amazon Evolution 2 Amazon.com's initial strategy was to become

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