Session02f09bw3upjohn

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Unformatted text preview: Please purchase PDFcamp Printer on http://www.verypdf.com/ to remove this watermark. Session 2 Information Systems and Competitive Advantage 1 Session 2 - Information Systems and Competitive Advantage - Objectives: n n What are the worldwide changes that have created the digital economy? How can an organization use IS to improve its competitiveness? 2 Business pressures that have created the modern organization n Economic (Market) • Global economy and strong competition • Changing workforce • Customers n Technology • Innovation and obsolescence • Information overload n Societal/Political/Legal • Social responsibility • Compliance • Protection against fraud • Ethical issues 3 1 Please purchase PDFcamp Printer on http://www.verypdf.com/ to remove this watermark. $20 million in publicity for $300 (Toronto Star, p. C1, 17/7/06) n n YouTube and Google video are showing videos of people creating “fashion geysers” with Mentos candy and pop How does this illustrate the characteristics of the new economy? 4 The secondhand book industry is an example of the new economy n n Abebooks.com pioneered the international second hand book registry process in 1996 This web site now facilitates about 25,000 sales of used books every day – using a business style that did not exist ten years ago 5 Information flow using the internet 6 2 Please purchase PDFcamp Printer on http://www.verypdf.com/ to remove this watermark. Session 2 - Information Systems and Competitive Advantage - Objectives: n n What are the worldwide changes that have created the digital economy? How can an organization use IS to improve its competitiveness? 7 How can an organization use IS to improve its competitiveness? Strategic information systems (SISs) n Two analysis frameworks: n • Competitive forces model (Porter, 1985) n Compete or cooperate? • Value chain analysis (Porter, 1985) n n n n Reduce costs Differentiate product Serve new markets Focus on a market niche 8 Porter’s Competitive Forces Model 1. New competitors 2. Power of suppliers 3. 4. 5. Power of customers (buyers) Substitute products or services Rivalry among existing firms 9 3 Please purchase PDFcamp Printer on http://www.verypdf.com/ to remove this watermark. Value Chain Model 10 Practice Question – Best Flavour Snacks n n Used in a prior midterm examination It’s purpose was to assess knowledge of system types, and the ability to link types to a business example 11 Strategies for Competitive Advantage n Cost leadership n Differentiation n Innovation n n Operational effectiveness Customerorientation 12 4 Please purchase PDFcamp Printer on http://www.verypdf.com/ to remove this watermark. BestPharm practice question n n BestPharm allows us to look at paper-based systems and suggest alternatives based upon the new (digital) economy What ideas did you come up with? 13 Practice Question – Remarkable Sportswear n n Let’s look at the competitive position of Remarkable and other clothing companies Would a web site help? Why or why not? If yes, how? 14 n n n n n WinSol ERP system Warehouse Management System (WMS) Handheld Intermec RF scanner WMS places purchase orders automatically, and updates Accounting System Radio Beacon demand forecasting module added to the WMS 15 5 Please purchase PDFcamp Printer on http://www.verypdf.com/ to remove this watermark. n n n n n 3,000 trucks 6,000 trailers 1 million loads/year/ 220 million miles 140 branches Bulk liquids, petroleum products, chemicals, wood chips and cement 16 n ERP system n Satellite communications system n Onboard Cadec computer devices n BusinessWare • Financials, payroll and HR • Total Mail solution • Order entry, status and invoicing over the Internet (EDI and XML) • Integrate dispatch system with order entry and fulfillment system 17 6 ...
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This note was uploaded on 10/04/2011 for the course ADMS 2511 taught by Professor Jiu during the Fall '09 term at York University.

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