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View Attempt 1 of 3 Title: MAR 3023 Quiz02 Started: September 11, 2008 5:09 PM Submitted: September 11, 2008 5:39 PM Time spent: 00:29:55 Total score: 9/10 = 90% Total score adjusted by 0.0 Maximum possible score: 10 1. Consumer _____ refers to the personal, social, and economic significance of a purchase. Student Response Value Correct Answer Feedback 1. acculturative response 0% 2. aspiration 0% 3. involvement 100% 4. selective perception 0% 5. motivation 0% General Feedback: Text page 119 A) This is a made-up term. B) Aspiration refers to a purchase that is made to help a consumer achieve some status (e.g. group membership). The question does not mention anything related to aspiration. C) By definition consumer involvement refers to the personal, social, and economic significance of a purchase. Consumer involvement may be either high or low depending on the personal, social, and economic significance of the purchase. D) Selective perception is a filtering of exposure, comprehension, and retention that occurs when the brain attempts to organize and interpret information. E) Motivation is the energizing force that stimulates behavior to satisfy a need. Since motivation drives a consumer to satisfy a need it is an important concept to marketers. Score: 1/1 2.
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all the shampoos are, he can't decide which shampoo to buy. He looks into VO5, the Publix brand, Head and Shoulders, Johnson & Johnson, and several others, carefully reading the packages to learn the ingredients. Which aspect of the decision-making process does Bill's behavior represent? Student Response Value Correct Answer Feedback 1. Problem recognition 0% 2. External information search 100% Since Bill carefully reads the packages to learn more about each brand he is performing an external information search 3. Consideration set 0% 4. Alternative evaluation 0% 5. Internal information search 0% General Feedback: Lecture page 23 A) This would be the stage where Bill realizes he needs to buy shampoo. B) Since Bill carefully reads the packages to learn more about each brand he is performing an external information search C) After Bill has performed his external information search he should be able narrow his selection down to a few brands; this is his consideration set. D) Bill’s alternative evaluation involves developing a consideration set and using the multi-attribute model to select the best shampoo for him. E) If Bill had scanned his memory in order to determine which
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This note was uploaded on 10/04/2011 for the course MAR 3023 taught by Professor Lutz during the Spring '08 term at University of Florida.

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2 - View Attempt 1 of 3 Title: MAR 3023 Quiz02 Started:...

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