4 - 1. Norelco has just introduced a brand new men's razor...

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1. Norelco has just introduced a brand new men's razor that features an amazing 10 blades for the absolute closest shave ever. Their advertising campaign focuses on how this new razor is superior compared to other brands with fewer blades. Norelco is also offering a coupon for a trial razor when a customer visits their website. Norelco is addressing which factors influencing the rate of diffusion? Student Response Value Correct Answer Feedback A. risk and compatibility 0% B. relative advantage and complexity 0% C. compatibility and relative advantage 0% D. relative advantage and risk 100% E. risk and complexity 0% General Feedback: lecture pg 63 A. “Risk” factors include perceived physical, economic or social risks that a consumer takes when using a product. “Compatibility” factors involve whether or not the product is compatible with existing habits or standards. B. “Relative advantage” factors indicate benefits that make the product better than the current alternative. “Complexity” factors relate to whether the product is simple to adapt to and use or not. C. “Compatibility” factors involve whether or not the product is compatible with existing habits or standards. “Relative advantage” factors indicate benefits that make the product better than the current alternative. D. “Relative advantage” factors indicate benefits that make the product better than the current alternative. In this quiz question, Norelco uses advertising to explain the advantage of using its new razor. “Risk” factors include perceived physical, economic or social risks that a consumer takes when using a product. Here, Norelco decreases the consumer’s perception of risk of financial loss by offering a free trial. E. “Risk” factors include perceived physical, economic or social risks that a consumer takes when using a product. “Complexity” factors relate to whether the product is simple to adapt to and use or not.
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Score: 1/1 2. The first stage in the new-product process is: Student Response Value Correct Answer Feedback A. concept testing. 0% B. new-product strategy development. 100% C. business analysis. 0% D. idea generation. 0% E. screening and evaluation 0% General Feedback: Text Page 266: The first step in the new-product process is defining the role for the new product in terms of the firm’s overall corporate objectives. This is known as the new-product strategy development stage, and it often involves performing a SWOT analysis as well as brain storming strategies. Determining the future role for the product will help in the idea generation stage, which is the second stage in the new-product process. For example, Chrysler’s strategy in developing the PT Cruiser was to create more excitement about the brand. They hoped dealership traffic generated by the unique PT Cruiser would “spill over” into sales of other models. Score:
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4 - 1. Norelco has just introduced a brand new men's razor...

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