Live Nation Entertainment

Live Nation Entertainment - control over the music of the...

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LIVE NATION ENTERTAINMENT, INC. COMPANY PROFILE Live Nation Entertainment is an events company based in California. Its business is in promoting live attractions, specifically concerts. Live Nation was founded in 2005 as a branch of Clear Channel Communications. In 2010, Live Nation combined with Ticketmaster to offer a more all- inclusive product base. The company’s job is to promote an artist or group that signs an exclusive contract with it. This is done through various types of advertising, ticket sales, and special offers. Unlike traditional record label companies, Live Nation does not gain copyright
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Unformatted text preview: control over the music of the signed artist. It acts solely as an advocate of sorts for that artists interests. Live Nation Entertainment is the largest live events company in the world. It is organized into five sub-enterprises, including sponsorship, ticketing solutions, artist management, concert promotion, and online commerce. Last year, Live Nation advertised over 21,000 concerts, sold more than 140 million tickets, aligned with 850 company sponsors, and averaged 25 million online users each month....
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This note was uploaded on 10/05/2011 for the course ECON 101 taught by Professor Brown during the Spring '10 term at Georgia Perimeter.

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