Unformatted text preview: merchandise value. Columbia Sportswear is its own separate brand, but is also organized into subsidiary manufacturers and brands, including Mountain Hardwear, Sorel, Pacific Trail, and Montrail. Columbia Sportswear Company determines the goods to be produce based on the seasonal needs of consumers who take part in an assortment of adventure sports and outdoor activities....
View Full Document
- Spring '10
- Economics, Columbia Sportswear, Columbia Sportswear Company