Chipotle Mexican Grill Inc.

Chipotle Mexican Grill Inc. - comes from in order to...

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CHIPOTLE MEXICAN GRILL, INC. COMPANY PROFILE Chipotle Mexican Grill was first opened in 1993 with the goal of revolutionizing the fast food industry. Chipotle uses fresh, raw ingredients and simple recipes to demonstrate that food made fast does not mean a “fast food” restaurant experience. Today, there are over 1,000 restaurants around the United States dedicated to serving good food in an inviting atmosphere with a friendly staff. Because a huge amount of restaurants now claim to use “fresh” ingredients, Chipotle decided to go a step farther. They now are able to tell a customer where each ingredient
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Unformatted text preview: comes from in order to maintain a fresh ingredient list that they can back up with facts. Chipotles meat consists of naturally raised pork, beef, and chicken. All of their produce is organically grown and purchased from select suppliers. Chipotles products include burritos, burrito bowls, tacos, and salads. Despite this relatively small array of menu options, Chipotle is unique in that they allow customers to choose each ingredient that goes into their meal from an extensive salad bar. Customers are able to watch as their food is being prepared....
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This note was uploaded on 10/05/2011 for the course ECON 101 taught by Professor Brown during the Spring '10 term at Georgia Perimeter.

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