Lecture 7 Notes - Lecture 7 Notes I. Introduction A....

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Lecture 7 Notes I. Introduction A. Cultural Information is Displayed in Every Message A.1. Card Choice – topics and styles, accents, non-verbal displays – are all culturally derived A.2. We want to display our culture to help others determine how to shape their messages for us B. Persuasion is very culturally governed B.1. Persuasion is all about appealing to audiences B.2. Thus, we must first appeal to the audience’s cultural values to be effective II. Motive to Connect: Persuasion A. Definition A.1. A.2. Transmitted to arouse meanings in people A.3. To motivate some change A.4. In attitudes, beliefs or behaviors B. Types of Goals in Persuasion B.1. To reinforce current behavior and attitudes B.2. To promote change B.3. To stop current behavior B.4. Actual campaign might have multiple goals, e.g., health campaign to reduce STDs that focus on both abstinence and condom use C. Goals Must Be Audience Centered C.1. Hostile Receivers: Goal is to reduce interference and get
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Lecture 7 Notes - Lecture 7 Notes I. Introduction A....

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