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Unformatted text preview: D.1. Innovators D.1.a. Venturesome risk takers D.1.b. Cosmopolites D.1.c. 2.5% of population D.2. Opinion Leaders D.2.a. Like to try new things D.3. Early Adopters D.3.a. Not emotional about change D.3.b. Deliberate shoppers D.3.c. 34% of population D.4. Late Adopters D.4.a. Reject Change III. Adoption Process A. Knowledge Stage A.1. Individual teams of ideas existence A.2. Lacks information about it B. Persuasion Stage B.1. People develop interest B.2. Seek additional information B.3. Change agent is critical C. Decision Stage C.1. Mental application of the innovation C.2. Person decides to try it D. Implementation Stage D.1. Application on small scale D.2. Determines utility E. Confirmation Stage E.1. Seek information to confirm decision to adopt E.2. Imitators enter market...
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- Fall '08
- Diffusion of innovations, Knowledge Stage A.1, Innovation A.1, new B. Diffusion, Change A.1