Business Comm Report Topics.docx - Marketing Report Topics 1 Many corporations make personalized customer service an important part of their image As a

Business Comm Report Topics.docx - Marketing Report Topics...

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Marketing Report Topics 1. Many corporations make personalized customer service an important part of their image. As a marketing intern for a well-known national chain, you have been asked by your boss to evaluate the possibility of your company promoting its exceptional personalized customer service. He wants you to research the following questions: (1) What do customers today expect in terms of customer service? (2) Are they receiving this in your company? (3) How are other national chains handling this issue? Evaluate your company’s customer service performance, offer recommendations for improvement if needed, and provide suggestions on how to best promote customer service as a marketing tool. 2. What recent advertising campaign on a national level has been a failure? Take a global look at major advertising campaigns to find one with the greatest impact. Why did it fail? What consequences did it have for the company? How could this glaring error have been avoided? 3. What current advertising campaigns have been very successful? Select one and analyze the purpose of the campaign, explain why it succeeded, and offer recommendations that other marketers could implement in future advertising campaigns. 4. Your company, an apparel specialty store chain, has a relatively large number of salespeople. However, management isn't satisfied with the way the company evaluates the individual performance of sales associates. One controversial method involves filming sales transactions. Management finds this intriguing, but you believe the sales staff may find it intrusive. What other methods are used? Select companies similar to yours to determine what they are doing. What are the pros and cons of each? In your view, which method(s) would be best for your company? 5. E-mail marketing is cheap and fast. However, most consumers hate receiving “spam.” Your boss can't decide whether to continue using e-mail messages or not. She wants to now if they are boosting company sales. She knows that companies successfully use (with permission) text messaging to communicate with repeat customers by announcing a sale or the arrival of new merchandise, for example. She asks you to assess the advantages and disadvantages of each option from the customer’s and the company’s perspectives. She is particularly interested in the legal liabilities associated with each one. Ultimately, she wants you to decide which one is better. Management Report Topics 1. Millions of Boomers are rapidly leaving the workplace, either out of the desire to retire or dissatisfaction on the job. Management is faced with filling the “skills gap.” Gen Y (the Millennial) is becoming the largest segment of the U.S. workforce for the very first time, with 27 percent of Millennials in management positions already. Two key problems have resulted from this age switch. Company executives have concerns that Millennials favor those of their own age and think they know more than older workers. Some say the problem these new

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