Study Guide 1 2008

Study Guide 1 2008 - STUDY GUIDE FOR Chapters 1 8 February...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
STUDY GUIDE FOR Chapters 1 – 8 February 12, 2008 Review each chapter including the case study, class discussion and slides as well as the mini-me history. The majority of questions will come form the study guide. Chapter 1 Define a public, class and text Define public relations, marketing, advertising Understand “spin” Know the RACE process, which is the key step - text Define public relations, key words used in definition Terms used to replace “public relations” Know the various key publics Functions in public relations Chapter 2 Know Ivy Lee and Edward Bernays and their contributions to public relations Know the 5 major factors of ‘Public Relations Comes of Age” What is a pseudoevent? P.T. Barnum, Arthur W. Page Chapter 3 Know the four Grunig-Hunt public relations models Know the S-M-R, S-E-M-D-R models of communication Know the traditional model of communication Know the communication theories discussed in class/slides and text Typical communication goals Chapter 4 Aristotle on persuasion
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 10/04/2011 for the course JOUR 328 taught by Professor Klipstine during the Spring '10 term at South Carolina.

Page1 / 2

Study Guide 1 2008 - STUDY GUIDE FOR Chapters 1 8 February...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online