Chapters 6-7 post

Chapters 6-7 post - 2/11/09 EthicsDefined Chapters6&7

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Unformatted text preview: 2/11/09 EthicsDefined Chapters6&7 Standardsofconductthatindicatehow oneshouldbehavebasedonmoral duCesandvirtues. JosephsonInsCtute EthicsDefined Thestudyofstandardsofconductandmoraljudgmentand philosophy ThesystemorcodeofmoralsofaparCcularperson,religion, grouporprofession. Referstothevaluesystembywhichapersondetermines whatisrightorwrong,fairorunfair,justorunjust AremoralprinciplesandvaluesthatgoverntheacConsand decisionsofanindividualgroup EthicsGeneralAssociaCons Plagiarism AccepCnggiPs Freelanceassignments Conflictsofinterest Accuracy Tellingthetruth Minimizingharm PublicRelaConsSocietyofAmerica SocietyofProfessionalJournalists CodeofEthics JournalistsmustbefreeofobligaContoanyinterest otherthanthepublic'srighttoknowthetruth 1. GiPs,favors,specialtreatment 2. Secondaryemployment 3. SourcesshouldbesubstanCated 4. Seeknewsthatservesthepublicinterest 5. ProtecCngconfidenCalsourcesp.144 Advocacyservethepublicinterest,providesavoice Honestyaccuracy&truth ExperCseexperience,professionaldevelopment IndependenceobjecCvecounsel Loyaltyfaithful Fairnessfair,respectothers,allopinions 1 2/11/09 EthicsDealingsWithNewsMedia Lessthantotalhonestydestroyscredibility Achievetrustbyavoiding: Junkets ExtravagantparCes GiPs Favors 1. 2. 3. 4. 5. 6. 7. ThePagePrinciples Tellthetruth ProveitwithacCon Listentothecustomer Managefortomorrow ConductpublicrelaConsasifthecompanydependsonit Acompany'struecharacterisexpressedbyitspeople Remaincalm,paCentandgoodhumored EthicsWhatWentWrong? Watergate UnitedWay RedCross PresidentClinton NewYorkTimes CBSDanRather EthicsWhatWentWrong? Enron ArthurAnderson Worldcom AdelphiaCommunicaCons Tyco MarthaStewart EthicsWhatWentWrong? BearSterns AIG FannieMae/FreddieMack $700billionbailout TheLaw Chapter7 2 2/11/09 TheFirstAmendment CongressshallmakenolawrespecCngan establishmentofreligion,orprohibiCngthe freeexercisethereof;orabridgingthe freedomofspeech,orofthepress,orof therightofthepeoplepeaceablyto assemble,andtopeCContheGovernment foraredressofgrievances. FreedomofSpeech PoliCcalSpeech Thenormalconductofademocracy Philosophyofopen,robustdebateinafree market CommercialSpeech IntendedtogeneratemarketplacetransacCons FederalTradeCommission Toprotectthepublicagainstmisleading,fraudulent, andevenobsceneandindecentads CommunicaConsLaw DefamaCon: LibeliswrigendefamaCon SlanderisspokendefamaCon Today,thereisligledifferencebetweenthe twotermsanddefamaConisoPenused TheFourElementsofa DefamaConSuit 1.Thefalsehoodwascommunicatedthrough print,broadcast,orotherelectronicmeans 2.Thepersonwhoisthesubjectofthe falsehoodwasidenCfiedoreasily idenCfiable 3.TheidenCfiedpersonhassufferedinjuryin theformofmonetarylosses,reputaConal loss,ormentalsuffering 3 2/11/09 CommunicaConLaw 4.Thepersonmakingthestatementwas maliciousorgrosslynegligent. Actualmalicestatementshavebeen publishedwiththeknowledgethattheywere falseorrecklessdisregardforweatherthe statementswerefalse Truthistheoldestandstrongestdefense.The plainCffmustprovenotonlythatthe statementisfalsebutalsothatitwasmade withmaliceornegligence. Privilegeprotectsotherwiselibelous statementsthatarefairandaccurateaccounts ofwhatoccursingovernmentproceedingsor negligence PRCommunicaConsLaw Faircommentincludesopinionsaboutthe performanceofthoseinthepubiclimelight actors,poliCcians,sportsstarsandother celebriCes PRprofessionalswriteandeditinternal communicaCons;newslegers,magazines PRprofessionalswriteandeditnewsreleases andotherpublicmaterial PRprofessionalsmakestatementstothe media 4 2/11/09 ProductPublicityandAdverCsing PicturesofemployeesusedinadverCsing Picturesofemployeesusedincompanymaterial Studentpictures Rulegetwrigenpermissionpaidforpicture FederalTradeCommission SecuriCesandExchangeCommission FederalTradeCommission FTChasjurisdicContodeterminethat adverCsersarenotdecepCveormisleading Hollywoodmoviecommercials Manonthestreetcommentshiredactors FicCCousmoviecriCcs SecuriCesandExchangeCommission SecuriCesandExchangeActof1934 Allinvestorshaveanequalopportunitytolearn informaConaspromptlyaspossible Prohibitsthereleaseoffalseormisleading informaCon Prohibitsinsidertradingonthebasisof informaConnotreleasedtothepublic ExampleInsiderTrading ImClone CEOSamWaksalsoldstockwhenhelearnedthe FDArejectedakeyImClonedrug MarthaStewartsoldImClonestock FDAannouncement ImClonestockdropped InvestorsinImClonelostmoney TheLaw CopyrightLaw TrademarkLaw ServicemarkLaw 5 2/11/09 TheLaw CopyrightLaw"originalworkofauthorship" inafixedform Literaryworks Musicalworks Pictures MoConpictures Soundrecordings Thewordfixedmeansthattheworkis sufficientlypermanenttopermitittobe perceived,reproducedorotherwise communicated. TheLaw TrademarkLawAsymbolthatidenCfiesa productoritssponsor Word Symbol Slogan TheLaw ServicemarkLawitdesignatesaservice ratherthanaproduct PersonalityTrademarkInfringement RightofPublicitycelebriCesthesolerightto cashinontheirfamecommercialasset MisappropriaConofpersonality LegalprotecCon Elvis$40millionperyear CharlesSchultz$30millionperyear DaleEarnhart$20millionperyear JohnLennon$20millionperyear 6 ...
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This note was uploaded on 10/04/2011 for the course JOUR 328 taught by Professor Klipstine during the Spring '10 term at South Carolina.

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