Post 5 08 - Planning Management Chapter 5 Planning is for...

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1 Management Chapter 5 Planning Planning is for the purpose of making something happen or preventing it from happening, for the purpose of exploiting a situation or remedying one. Why Do We Plan? • To keep actions in line with our mission • To help control our destiny • To better understand our focus and research • To help achieve consensus • To allow effective management of resources Planning for Public Relations Management Process 1. Defining the problem (Research) 2. Programming (Action/Planning) 3. Action (Communication) 4. Evaluation (Evaluation) p. 87 Mission Statement Problem Statement Goal Objective Strategy Tactic The Process Strategic Planning Six Levels • Mission Statement – nature of business • Problem Statement – opportunity? • Goals – represents the direction • Objectives – represents the destination • Strategies – how we plan to get there • Tactics – specific activities
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2 Planning Pyramid Mission Statement Goals Objectives Strategies Tactics Opportunity/Problem Statement Mission Statement • Mission Statement
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Post 5 08 - Planning Management Chapter 5 Planning is for...

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