Post 4 08 - Public Opinion Public Opinion Chapter 4...

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1 Public Opinion Chapter 4 Public Opinion Influencing public opinion remains at the heart of professional public relations work. p. 76 Public Opinion Public – a group of people who share a common interest in a specific subject. Opinion - the expression of an attitude on a particular topic. p. 66 Public Opinion Defined - • is the aggregate of many individual opinions on a particular issue that affects a group of people. (p.66) • Represents a consensus. Public Opinion - Attitudes Attitudes are – • Predispositions to think in a certain way about a certain topic • Evaluations people make about specific problems or issues Public Opinion A Process Attitudes Opinions Actions
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2 Attitudes • Positive • Negative • Nonexistent Attitudes - Characteristics • Personal •Cu l tu ra l • Educational • Familial • Religious •Race p. 67 Public Opinion
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This note was uploaded on 10/04/2011 for the course JOUR 328 taught by Professor Klipstine during the Spring '10 term at South Carolina.

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Post 4 08 - Public Opinion Public Opinion Chapter 4...

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