1Public OpinionChapter 4Public OpinionInfluencing public opinion remains at the heartof professional public relations work.p. 76Public OpinionPublic – a group of people who share a common interest in a specific subject.Opinion - the expression of an attitude on a particular topic.p. 66Public OpinionDefined -•is the aggregate of many individual opinions on a particular issue that affects a group of people. (p.66)•Represents a consensus.Public Opinion - AttitudesAttitudes are –•Predispositions to think in a certain way about a certain topic•Evaluations people make about specific problems or issuesPublic OpinionA ProcessAttitudesOpinionsActions
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