Post 3 08 - Communication Communications Chapter 3 The art...

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1 Communications Chapter 3 Communication ± The art of expressing ideas especially in speech and writing ± The science of transmitting information especially in symbols ± Giving or exchanging information Communication; Typical Goals ± To inform ± To persuade ± To motivate ± To build mutual understanding Page 46 Public Relations The management of communication between and organization and it’s publics. Communication How/what do we communicate and with what effects? Two –step Flow of Information Organization Mass Media Consumers/public
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2 The S-M-R Model of Communication Source Message Receiver The S-E-M-D-R Model of Communication Source Message Receiver Encoding Decoding Traditional Model Source Message Channel Receiver Feedback Noise Noise Traditional Communications Model ± Noise ± Source ± Message ± Channel ± Receiver ± Feedback Media Effects 1920 1930 1940 1950 1960 1970 1980 1990 2000 Strong Effects Limited Effects Moderate Effects Powerful Effects Media Effects ± Different effects, different types of people, with different results
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This note was uploaded on 10/04/2011 for the course JOUR 328 taught by Professor Klipstine during the Spring '10 term at South Carolina.

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Post 3 08 - Communication Communications Chapter 3 The art...

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