Post 2 08 - Extra Reading The Growth of Public Relations...

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1 The Growth of Public Relations Chapter 2 Extra Reading “Mini-Me” History Public Relations from the Dawn of Civilization ± Posted on Blackboard ± Read for Exam p. 1-22 (not Europe) ± Not discussed in class Public Relations Comes of Age Five Major Factors in the Growth of PR 1. Growth of large institutions 2. Heightened Public Awareness and Media Sophistication 3. Societal Change, Conflict and Confrontation 4. Growing Power of Global Media, Public Opinion and Democracy 5. Dominance of the Internet Growth of Large Institutions ± The Industrial Revolution ± Concentration of wealth ± Increased regulation – growth of government ± Growth of labor unions ± Need for better communications ± Economic growth following WW II Heightened Public Awareness and Media Sophistication ± Constitution and the Bill of Rights ± Progressive Era Reforms; Women right to vote; Civil Rights; Vietnam War; Cold War ± Corporate social responsibility; charity, image, importance of the stock market ± Communications - Television, cable, the Internet , Public segmentation ± Importance of Persuasion ± Need for communications in emerging democratic societies Societal Change, Conflict, and Confrontation ± 1960’s – Vietnam War ± Powerful Interest Groups ± National Organization for Women ± Minorities- various organizations ± Environmental groups ± Social responsibility ± Government programs ± Affirmative action ± Senior citizen programs
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2 Growing Power of Global Media, Public Opinion, and Democracy ± Democracy – Berlin Wall, Nelson Mandela, Afghanistan, Taliban, Iraq ± Global communications ± Public opinion – research, polls, elections Dominance of the Internet ± Growth on on-line access ± Two-way communication ± A new generation ± E-mail ± Social Media Growth of the Information Highway ± The Internet ± Wireless communication ± Cell phones Growth of the Information
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Post 2 08 - Extra Reading The Growth of Public Relations...

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