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Unformatted text preview: 1/14/2009 1 Defining Public Relations Chapter 1 Public Relations / Umbrella Term Good Bad Corporate Communication Flacks Public Relations Spin Doctors Public Affairs Publicity Communication Propaganda Corporate Relations Hype Corporate Public Affairs Fluff Public Relations Terms Generally Used To Describe Function • Communication Staff • Community Relations Corporate Relation • Corporate Relations • Media Relations • Public Affairs Public Relations Most Popular Terms Used • Corporate Communications • Public Affairs • Public Relations • Persuasion • Propaganda • Spin • Publicity • Public Relations Defined as: • Relationships The management function that establishes and maintains mutually beneficial relationships between an organization and its publics 1/14/2009 2 Public Relations – Our Definition • The management of communication between an organization and it’s publics. Key Words The management management of communication communication between an organization organization and it’s publics publics . • Management • Communications • Organizations • Publics Management • Chapter 5 • Plans • Objectives • Goals • Campaigns Public Relations As A Management Process...
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- Spring '10