Chapter 9 Post

Chapter 9 Post - Print Media Relations Chapter 9 The Media...

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1 Print Media Relations Chapter 9 The Media as a Public The Media – Traditional z Print ( # 1 medium for public relations) z Electronic Television Radio The Media as a Public The Media – Today z Print z Electronic z The Internet 100 Top Daily Newspapers z USAToday z Wall Street Journal z New York Times z Los Angeles Times z Washington Post z The State (95 th ) Public Relations z The management of communication between an organization and it’s publics. Publicity Publicity – Is information from an outside source that is used by the media because the information has news value. It is an uncontrolled method of placing messages in the media because the source does not pay the media for placement.
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2 Publicity – A term that refers to the publication of news about an organization or person for which time or space was not purchased. The appeal of publicity is credibility. Appears in the form of a story, not an ad, which gives the information a third-party endorsement. Third Party Endorsement
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This note was uploaded on 10/04/2011 for the course JOUR 328 taught by Professor Klipstine during the Spring '10 term at South Carolina.

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Chapter 9 Post - Print Media Relations Chapter 9 The Media...

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