Chapter 10 - ElectronicMediaRela/ons VideoNewsReleases...

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Unformatted text preview: ElectronicMediaRela/ons VideoNewsReleases SatelliteMediaTours(Interviews) PublicServiceAnnouncements ElectronicMediaRela/ons Chapter10 VideoNewsReleases VNR Videotapednewsstoriesthatan organiza/onproducesanddistributestothe newsmedia. Breakingnews Evergreen Expensivetomake "FakeNews" VNR SatelliteMediaTours SMT Isaseriesofpresetinterviewsconducted viasatellite,betweenanorganiza/on spokespersonandTVsta/onpersonali/es acrossthena/on. SatelliteMediaTours KeyPointslistonpage210 SatelliteTimeamust Corporateexecu/vesfinancialresults Celebri/esmoviesandtelevision Brollalwaysamust 1 PublicServiceAnnouncements PSA Broadcastannouncementsmadeonbehalfof nonprofitorganiza/onsorsocialcauses. PublicServiceAnnouncements Threecategories: 1. Publicaffairsvoterregistra/on 2. Publicrela/onsinforma/onal,blooddrives 3. Marke/ngcommunica/onssafety,health AdCouncil 1942PublicServiceAdver/sing Raisingawareness Inspiringac/on Savinglives 2 ...
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This note was uploaded on 10/04/2011 for the course JOUR 328 taught by Professor Klipstine during the Spring '10 term at South Carolina.

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