Chapter 10 - ElectronicMediaRela/ons VideoNewsReleases

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ElectronicMediaRela/ons VideoNewsReleases SatelliteMediaTours(Interviews) PublicServiceAnnouncements ElectronicMediaRela/ons Chapter10 VideoNewsReleases VNR Videotapednewsstoriesthatan organiza/onproducesanddistributestothe newsmedia. Breakingnews Evergreen Expensivetomake "FakeNews" VNR SatelliteMediaTours SMT Isaseriesofpresetinterviewsconducted viasatellite,betweenanorganiza/on spokespersonandTVsta/onpersonali/es acrossthena/on. SatelliteMediaTours KeyPointslistonpage210 SatelliteTimeamust Corporateexecu/vesfinancialresults Celebri/esmoviesandtelevision Brollalwaysamust 1 PublicServiceAnnouncements PSA Broadcastannouncementsmadeonbehalfof nonprofitorganiza/onsorsocialcauses. PublicServiceAnnouncements Threecategories: 1. Publicaffairsvoterregistra/on 2. Publicrela/onsinforma/onal,blooddrives 3. Marke/ngcommunica/onssafety,health AdCouncil 1942PublicServiceAdver/sing Raisingawareness Inspiringac/on Savinglives 2 ...
View Full Document

Ask a homework question - tutors are online