Chapter 12 Post

Chapter 12 Post - Multicultural Community Relations...

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1 Multicultural Community Relations Chapter 12 • Community Relations • Nonprofits • Media Advocacy Multicultural Community Relations • Community Relations • Community Diversity • Social Responsibility Community Relations • Expectations – Community Expectations – Organizational Expectations • Community Relations Objectives – Organizational Objectives Community Expectations What the community expects of the organization: • Appearance • Participation • Stability •P r ide Organizational Expectations What the organization expects: • Adequate municipal services • Fair taxation • Good living conditions
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2 Community Relations Objectives Typical Community Relations Objectives: • Provide information on various activities such as salaries, taxes, contributions • Support local activities, cultural, educational, and charitable • Be a good business neighbor, purchase local supplies, hire locally Community Diversity • Equal pay • Equal promotional opportunities • Equal rights in the workplace Community Diversity • Women – 80% of public relations jobs • Latinos – growing minority segment • African Americans – increasing income
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This note was uploaded on 10/04/2011 for the course JOUR 328 taught by Professor Klipstine during the Spring '10 term at South Carolina.

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Chapter 12 Post - Multicultural Community Relations...

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