Chapter 13 2008 post

Chapter 13 2008 post - 3/15/09 GovernmentRela-ons...

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Unformatted text preview: 3/15/09 GovernmentRela-ons GovernmentRela-ons Chapter13 PRingovernment Lobbying Poli-calAc-onCommi<ees ThePresident&themedia PublicRela-onsinGovernment Gille<eAmendment Enactedin1913 "Appropriatedfundsmaynotbeusedtopaya publicityexpertunlessspecificallyappropriated forthatpurpose." Lateramendedtonotethatnogovernment employeemaybeemployedinthe"prac-ceof publicrela-ons" p.269 PublicRela-onsinGovernment The"gaglaw" "usinganypartofanappropria-onfor services,messagesorpublica-ondesignedto influenceanymemberofCongressinhis aNtudetowardlegisla-onorappropria-ons." p.269 PublicRela-onsinGovernment Titles: Informa-onofficer Presssecretary Communica-onsspecialists PublicAffairs(OK,butnotpublicrela-ons) GovernmentRela-ons Eachbranchofgovernmentu-lizespublic rela-ons Butitisnotcalledpublicrela-ons Areasincludecommunica-onwithregardto poli-calissues,supportofpoli-caleffortsand ac-ons,governmentagencies,poli-calac-on commi<ees,andlobbying 1 3/15/09 TheNa-onalAssocia-onofGovernment Communicators Professionalnetworkoffederal,stateand localgovernmentemployeeswhodisseminate informa-onwithinandoutsidethe government Writers,graphicar-sts,videoprofessionals, broadcasters,photographers,and spokespersons TheNa-onalAssocia-onofGovernment Communicators Womendominatetheprofession2/3rds Keyac-vi-es Producingwebcontent Holdingmediaevents Developmentofnewsreleases Wri-ng Edi-ng dra`ing TheNa-onalAssocia-onofGovernment Communicators WhiteHousepresssecretary"iconic posi-on" RobertGibbs NorthCarolinaStatepoli-calsciencedegree 2004JohnKerry'spresssecretary JoinedObama's2004campaignstaff 2008Elec-onObama'scommunica-onchief PressSecretary Seniorofficial,onestepbelowcabinetlevel Primaryspokespersonfortheadministra-on Mediarela-ons $170,000peryear ThePressSecretary Thepresiden-alpresssecretaryisthechief publicrela-onspersonfortheadministra-on Communica-ngthepoliciesandprac-cesto thepublicwithincreasingresponsibili-es Highpublicprofile Mostcomefrompublicrela-onscareers, ratherthanjournalismcareers Lobbying Defined A"lobbyist"isanindividualwhoispaidbya thirdpartytomakemorethanone"lobbying contact,"definedasanoralorwri<en communica-ontoavastrangeofspecific individualsintheexecu-veandlegisla-ve branchesofthefederalgovernment. 2 3/15/09 Lobbying Lobbyingis"BigBusiness" 35,000registeredlobbyists $2billionperyear Theessenceofa lobbyist'sjobisto informandpersuade. Lobbyists Factfinding Interpreta-on Governmentac-ons Companyac-ons p.280 Advocacy Publicity Supportsales P.281 Poli-calAc-onCommi<ee Acommi<eeformedbybusiness,labor,or otherspecialinterestgroupstoraisemoney andmakecontribu-onstothecampaignsof poli-calcandidateswhomtheysupport PAC Poli-calAc-onCommi<ee(PAC)--Apopular termforapoli-calcommi<eeorganizedfor thepurposeofraisingandspendingmoneyto electanddefeatcandidates. Poli-calAc-onCommi<ees APACisagroupofpeoplewhoraiseat least$1,000inconnec-onwithafederal elec-on. Poli-calAc-onCommi<ees APACcontribu-on$10,000perelec-on $5,000primary$5,000general PACsrepresentbusinesses,industrygroups, unions,professionals,churchgroups,any groupofpeople CorporatePACsgettheirmoneyfrom employeesandstockholders 3 3/15/09 TopPAC's20072008 Na-onalAssoc.ofRealtors$3,919,400 ElectricalWorkers3,319,150 AT&TInc.3,101,200 Na-onalAutoDealers2,864,000 Na-onalBeerWholesalersAssn2,860,000 AmericanBankersAssoc2,843,643 Interna-onalAssocFireFighters2,703,900 FederalCommunica-onsCommission FederalCommunica-onsAct (USCode:Title47,Sec.315.Candidatesforpublicoffice) (a)...Ifanylicenseeshallpermitanypersonwhoisalegally qualifiedcandidateforanypublicofficetouseabroadcas:ngsta:on, heshallaffordequalopportuni-estoallothersuchcandidatesforthat officeintheuseofsuchbroadcas-ngsta-on:Provided,Thatsuch licenseeshallhavenopowerofcensorshipoverthematerial broadcastundertheprovisionsofthissec:on. BrooksJacksonDirector Here'safactthatmaysurpriseyou:candidateshavealegalrighttolie tovotersjustaboutasmuchastheywant. Thatcomesasashocktomanyvoters.A`erall,consumershavebeen protectedfordecadesfromfalseadsforcommercialproducts. Shouldn'ttherebe"truthinadver-sing"lawstoprotectvoters,too? Turnsout,that'satougherques-onthanyoumightimagine. Foronething,theFirstAmendmenttotheUSCons-tu-onsays "Congressshallmakenolaw...abridgingthefreedomofspeech,"and thatappliestocandidatesforofficeespecially.Andsecondly,inthefew statesthathavetriedlawsagainstfalsepoli:calads,theyhaven't beenveryeffec:ve. anonpar-san,nonprofit,"consumeradvocate"forvoters thataimstoreducethelevelofdecep-onandconfusion inU.S.poli-cs aprojectoftheAnnenbergPublicPolicyCenterofthe UniversityofPennsylvania. BrooksJacksonisajournalistwhocoveredWashington andna-onalpoli-csfor34years,repor-nginturnfor TheAssociatedPress,theWallStreetJournalandCNN BrooksJacksonDirector Butthere'snosuchtruthinadver-singlawgoverningfederal candidates.Theycanlegallylieaboutalmostanythingtheywant.In fact,theFederalCommunica-onsActevenrequiresbroadcasters whoruncandidateadstoshowthemuncensored,evenifthe broadcastersbelievetheircontenttobeoffensiveorfalse. Allthisshouldtellvotersthatlegallyit'spreAymuchuptothem tosortoutwho'slyingandwho'snotinapoli-calcampaign.Nobody saidDemocracywassupposedtobeeasy. ThePresident Reagan'sSevenCommunica-onPrinciples 1. 2. 3. 4. 5. 6. 7. Planahead Stayontheoffensive Controltheflowofinforma-on Limitreporter'saccesstothepresident Talkabouttheissuesyouwanttotalkabout Speakinonevoice Repeatthesamemessagemany-mes (p.276) 4 ...
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This note was uploaded on 10/04/2011 for the course JOUR 328 taught by Professor Klipstine during the Spring '10 term at South Carolina.

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