Chapter 14 post

Chapter 14 post - 3/15/09 ConsumerRela-ons ConsumerRela-ons...

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Unformatted text preview: 3/15/09 ConsumerRela-ons ConsumerRela-ons Chapter14 Thepurposeofconsumerrela-onsisto sa-sfy,safeguard,enhanceandmonitor consumerac-vi-esbybeingresponsive andsensi-vetoconsumersneedswhile remainingprofitable. CustomerRela-ons/Service Tradi-onalResponsibili-es Handlecustomercomplaints Notetrendsinquality,productdefects Resolveproblems Reduceproductcosts Intermsofpublicrela-ons,consumer rela-onsisnothandlingconsumerproblems butisbuiltoncuFngthroughthecluGerof mediamessagestodis-nguishonecompany fromthenextproductdifferen-a-on. ConsumerRela-onsGoals TheConsumerMovement JohnF.Kennedy's"ConsumerBillofRights" BasicPrinciples 1. Therighttosafety 2. Therighttobeinformed 3. Therighttochoose 4. Therighttobeheard 1 3/15/09 TheConsumerMovement Governmentcon-nuesemphasize consumerrightsintheareasof: Labeling Packaging Productsafety Adver-sing FederalConsumerAgencies Jus-ceDepartment FederalTradeCommission Securi-esandExchangeCommission FoodandDrugAdministra-on ConsumerProductSafetyCommission OfficeofConsumerAffairs P.298 Jus-ceDepartment Concernedwithan-trustandmonopolis-c ac-vi-es RecentlyMicrosoc FederalTradeCommission Protectstheconsumer Na-onaladver-sing Faircreditrepor-ng Consumerresearch FederalTradeCommission TheFederalTradeCommission(FTC)worksto ensurethatthena-on'smarketsarevigorous, efficientandfreeofrestric-onsthatharm consumers.Experiencedemonstratesthat compe--onamongfirmsyieldsproductsat thelowestprices,spursinnova-onand strengthenstheeconomy.Marketsalsowork bestwhenconsumerscanmakeinformed choicesbasedonaccurateinforma-on. Toensurethesmoothopera-onofourfree marketsystem,theFTCenforcesfederal consumerprotec-onlawsthatpreventfraud, decep-onandunfairbusinessprac-ces... Whethercomba-ngtelemarke-ngfraud, Internetscamsorpricefixingschemes,the FTC'sprimarymissionistoprotectconsumers. 2 3/15/09 Securi-esandExchangeCommission Disclosureofinforma-onamongpublic companies Annualreports Quarterlyreports SECfilings FDA FDA'sMissionStatement TheFDAisresponsibleforprotec-ngthepublichealthby assuringthesafety,efficacy,andsecurityofhumanand veterinarydrugs,biologicalproducts,medicaldevices, ourna-on'sfoodsupply,cosme-cs,andproductsthat emitradia-on.TheFDAisalsoresponsibleforadvancing thepublichealthbyhelpingtospeedinnova-onsthat makemedicinesandfoodsmoreeffec-ve,safer,and moreaffordable;andhelpingthepublicgettheaccurate, sciencebasedinforma-ontheyneedtousemedicines andfoodstoimprovetheirhealth. FDA WhatFDARegulates FDAisthefederalagencyresponsibleforensuringthat foodsaresafe,wholesomeandsanitary;humanand veterinarydrugs,biologicalproducts,andmedical devicesaresafeandeffec-ve;cosme-csaresafe;and electronicproductsthatemitradia-onaresafe.FDAalso ensuresthattheseproductsarehonestly,accuratelyand informa-velyrepresentedtothepublic. ConsumerProductSafetyDivision Productandsafetystandards Recallsandproductsafetynews Consumer.gov Resourceforinforma-onfromthefederal government Donotcallregistry FederalCi-zenInforma-onCenter ConsumerAc-onHandbook Latestgovernmentpressreleases Clearinghouseofinforma-on ConsumerAc-vistsontheInternet RalphNader ConsumerReports Greenpeace 3 3/15/09 PublicCi-zen PublicCi-zenisana-onal,nonprofit consumeradvocacyorganiza-onfoundedin 1971torepresentconsumerinterestsin Congress,theexecu-vebranchandthecourts. ConsumerReportsmagazinealonehas4 millionsubscribers.Wereachmillionsmore consumersthroughConsumerReports.org, ourtravelandhealthnewsleGers,radio programs,televisionprograms,carprice services,andfaxservice. ConsumersReports Purchaseproductstobetested Acceptsnoadver-sing 2.5millionmembersworldwide 250,000membersintheUnitedStates Establishedin1971 Greenpeaceistheleadingindependent campaigningorganiza-onthatusesnon violentdirectac-onandcrea-ve communica-ontoexposeglobal environmentalproblemsandtopromote solu-onsthatareessen-altoagreenand peacefulfuture. 4 ...
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