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Unformatted text preview: Know the five communication principles Key ingredient of internal communications programs IABC study, effective ways to communicate, most used Chapter 12 Review the community relations expectations, community and organizational Know media advocacy and examples used in class Review the discussion on community diversity Chapter 13 Know the Federal consumer agencies Know what a PAC is and spending limits Reagan’s communication principles What is a lobbyist and responsibilities What and why is the term public relations not used in terms of the Gillette Amendment Review the top PACs Chapter 14 Review our discussion on Consumer reports Traditional responsibilities Public relations goals Kennedy’s Bill of Rights Chapter 15 Review the global brand leaders, case study Review public relations in China, Japan, Canada, India...
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- Spring '10
- Public Relations, programs IABC study, Review public relations, Gillette Amendment Review, responsibilities Public relations