Chapter 19 Post

Chapter 19 post

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Unformatted text preview: Crisis CrisisManagement Chapter19 HarvardBusinessReviewp.405 Acrisisisasitua4onthathasreacheda cri4calphaseforwhichdrama4cand extraordinaryinterven4onisnecessaryto avoidorrepairdamage. CrisisCommunica4on CrisisCommunica4on IssuesManagement RiskCommunica4on BusinessCrisis Communica4oninacrisis Managementofthecrisis Thekeytocrisismanagementisbeingprepared Handlingthemediaisthemostcri4cal elementinacrisis. KeyPoints(Watchwords) Beprepared Beavailable Becredible Actappropriatelyp.406 CrisisCommunica4on KeyPoint: Crisiscommunica4oncanbeviewedasa specialapplica4onofmediarela4ons. 1 GoalsofCrisisManagement Terminatethecrisisquickly Limitthedamage Restorecredibility IssuesManagement Isthecapacitytounderstand,mobilize, coordinate,anddirectallstrategicandpolicy planningfunc4ons,andallpublicaffairs/ publicrela4onsskills,towardachievementof oneobjec4ve p.403 IssuesManagement An4cipateemergingissues Onetothreeyearsinadvance Issuesthatconcernyourbusiness IssuesManagement Theiden4fica4on,monitoring,andanalysisof trendsinkeypublic'opinionsthatcanmature intopublicpolicyandregula4veorlegisla4ve constraint Iden4fyissuesselec4vely Onlyaveryfew Priorityissues RiskCommunica4on Isanoutgrowthofissuesmanagementwhich beganasaprocessoftakingscien4ficdata relatedtohealthandenvironmentalhazards andpresen4ngthemtoalayaudienceina mannerthatisbothunderstandableand meaningful.P.404 RiskCommunica4on Istheexchange...
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This note was uploaded on 10/04/2011 for the course JOUR 328 taught by Professor Klipstine during the Spring '10 term at South Carolina.

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