Unformatted text preview: Review the marketing mix as discussed in class Major areas of consumer communications – class and text Review the brand leaders, ranking by value, best brands What is a brand, what is its role? Know the key terms Cause related marketing, third party endorsement Image & Identity The key to IMC and define IMC Chapter 18 The Internet Define – intranet, extranet, RSS, Webisode, Wikis, Blogs, podcasting World Wide Web & Internet Review section on Investor Relations Chapter 19 Crisis Management Crisis, Issues management, Risk Communication, Crisis Communication Issues management five step process – text Crisis watchwords Goals of Crisis Management Business crisis, define and know causes Planning in a crisis – four planning issues Most crisis prone companies and industries...
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This note was uploaded on 10/04/2011 for the course JOUR 328 taught by Professor Klipstine during the Spring '10 term at South Carolina.
- Spring '10