chapter 10 question 4 .docx - What is meant by the term demographic analysis How are demographic and geodemographic analyses similar Go to

chapter 10 question 4 .docx - What is meant by the term...

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What is meant by the term demographic analysis? How are demographic and geodemographic analyses similar? Go to and input your zip code. For your zip code, identify the following: Bachelors or higher, married, unemployed, % below poverty line and median household income. Do you believe this information is correct? Why or why not? “Demographic analysis is a technique used to develop an understanding of the age, sex, and racial composition of a population and how it has changed over time through the basic demographic processes of birth, death, and migration” (Bureau, US Census). It is basically a demographic profile that is complied and used by marketers to target consumers. This information can be used to segment customers and then market and sell to those customers based on their demographic details. Geodemographics analysis, on the other hand, is the study of where people live (What Is Geodemography). This analysis is used to profile areas and

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