conditioning - Consumer Behavior MAR 3503 Xin He BA-II 308N...

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1 Consumer Behavior MAR 3503 Xin He BA-II 308N 407-823-1329 xhe@bus.ucf.edu
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2 Conditioning Classical conditioning Operant conditioning
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3 Classical Conditioning Pavlov’s dog Meat powder salivation Pairing process: bell + meat powder Ring the bell salivation (even without meat powder) Classical conditioning
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4 Classical Conditioning (cont.) The process of classical conditioning Before the pairing process: ___________ stimulus ___________ response E.g., popular music positive emotion Pairing process: ___________ stimulus + neutral stimulus ___________ response E.g., popular music + Pepsi positive emotion After repeated pairings: Neutral stimulus becomes ___________ stimulus ___________ response E.g., Pepsi positive emotion (even without popular music)
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Classical Conditioning (cont.) Unconditioned Stimulus Popular music Unconditioned Response Positive emotion Unconditioned Stimulus Popular music
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conditioning - Consumer Behavior MAR 3503 Xin He BA-II 308N...

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