decision_making_1 - Consumer Behavior MAR 3503 Xin He BA-II...

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1 Consumer Behavior MAR 3503 Xin He BA-II 308N 407-823-1329 xhe@bus.ucf.edu
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2 Consumer Decision Making Introduction to Decision Making Model of Decision Making Problem recognition Information search Alternative evaluation Purchase Postpurchase
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3 Introduction to Decision Making Decisions Decisions involve choices… Sony vs. Philips (alternative brands) Watching the movie vs. playing pool (alternative behaviors) Going to Wal-Mart vs. Target (alternative stores) Etc.
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4 Recap: Behavior What is behavior? Q: Why important?
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5 Introduction to Decision Making (cont.) What is consumer decision making? Characteristics
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6 Introduction to Decision Making (cont.) We need entertainment! (problem) Watch TV, play pool, Disney!, movie theater, … (alternatives) Which one is best for us? (evaluation) Let’s rent a movie (choice/purchase) Have we had fun yet? (postpurchase)
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Model of Decision Making Five stages Problem recognition
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decision_making_1 - Consumer Behavior MAR 3503 Xin He BA-II...

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