Media - -yellow journalism(sex violence...

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Media Bias -political bias -commercial bias -non-ideological -affects all media outlets and formats -revenue -more than 95% of print and nearly 100% of TV revenue derives from advertising -media performs a public service but are not public servants Recent Developments -big changes: Cable TV (late 1980s) and internet -new technology changes consumption and content -pre-1990 -dominance of “Big 3” networks and print media -CBS,, NBC, ABC -limited quantity of news on TV -1/2 hour local, ½ hour national - Anchorman News that matters -based on what people will be interested in Post 1990 -more content, more competition -competition is no longer news. vs. news -now is news vs. entertainment -“Infotainment”
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Unformatted text preview: -yellow journalism (sex, violence, etc.)-non-news (celebrities, sports, new Apple products)-more “exciting” news formats-split screens, conflict framing-visual stimulation Rewards-viewing public rewards this behavior-low interest, attention for politics-high interest in irrelevant news-Charlie Rose vs. Glenn Beck/ Bill O’Reilly-“straight news” fails to attract audiences on TV 24 Hour Cycle-cable news has to-fill a ton of airspace-compete with entertainment-dominance of commentary programming-does not claim to be news-sole purpose is opinion Role of Ideology-ideological bias as a business strategy-selective perception-our own biases determine perceptions of media bias...
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This note was uploaded on 10/04/2011 for the course POLS 1105H taught by Professor Schatzinger during the Spring '07 term at UGA.

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