Marketing our business is about how we can position ourselves to satisfy our market needs. There are four critical elements in marketing any product and business. These elements are known as the “Four P`s of Marketing”. 1. Product. The right product to satisfy the needs of our target market. 2. Price. The right product offered at the right price. 3. Promotion. Informing potential customers of the availability of the product, its price and place. 4. People. The right people to assist our consumers with product support and specialty. Our PRODUCTS at Pricilla`s will be high quality groceries from Italy, the Mediterranean, Mexico, Asia, Europe, Australia, and the United States. Groceries will include items that represent the best known and desired foods from these areas. Items will include but will not be limited to: sauces, oils, spices, spreads, peppers, cheese, meats, pasta, rice, canned goods, drinks, chocolates, and hard-to-find desserts and candies. A selection of frozen meals (made in the
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