SWOT - Patent approved for coating process. Weaknesses...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
SWOT Analysis Smith Snacks Julie Geary MKT305-1101A-10 December 7, 2011
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Strengths, Weaknesses, Opportunities, Threats Environment Evaluation Evaluation Internal Strengths Retail network Local bakery network Patent approved Weaknesses Rapid growth may hinder actual processes Reliance on outside company for distribution External Opportunities Expansion into regional market Amish contract Threats Competition with other Amish markets Former employees working for competition
Background image of page 2
Strengths Smith Snacks is based in Haverton, PA and has many different storefronts. This makes for a strong network of retail stores. Smith Snacks has a strong network with other local vendors and bakeries to whom they sell their products.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 4
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 6
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 8
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Patent approved for coating process. Weaknesses Smith snacks is experiencing rapid growth which may provide lack of time for paying attention to details. Kiana is in negotiations with another company to act as distribution channel for the company. Opportunities The company is attempting to extend its business to a regional level. Possibility of signing contract with Amish company to supply products. Threats Many others in the Amish community have turned down offers made my Smiths snacks in hopes of starting a similar business of their own. A few former employees of Smiths snacks are now working for a competitor . SWOT Reference...
View Full Document

Page1 / 8

SWOT - Patent approved for coating process. Weaknesses...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online