chap06 rev - 16-1Chapter 6Formulating StrategyInternational...

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Unformatted text preview: 16-1Chapter 6Formulating StrategyInternational Management: Managing Across Borders and Cultures21-2ObjectivesnTo understand why companies engage in international business.nTo learn the steps in global strategic planning and the models available to direct the analysis and decision-making involved.nTo appreciate the techniques of environmental assessment, internal and competitive analysis, and how those results can be used to judge the relative opportunities and threats to be considered in international strategic plans.nTo profile the types of strategies available to international managers both on a global level and on the level off specific entry strategies for different markets.nTo gain insight into the issues managers face when strategic planning for the EU market.36-3Reasons for Going InternationalnReactive ReasonsGlobalization of competitorsTrade barriersRegulations and restrictionsCustomer demandsnProactive ReasonsEconomies of scaleGrowth opportunitiesResource access and cost savingsIncentives46-4The Strategic Management ProcessDefine/ clarifymission and objectivesAssess environment forthreats, opportunitiesAssess internal strengthsand weaknessesConsider alternative strategiesusing competitive analysisChoose strategyImplement strategy through complimentary...
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This note was uploaded on 10/04/2011 for the course FINANCE FINANCE taught by Professor Don'tknow during the Spring '09 term at American Internation College.

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chap06 rev - 16-1Chapter 6Formulating StrategyInternational...

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